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The importance of a corporate uniform for brand credibility

  • Written by Greg Rogers



What do you think when you walk into a business and have trouble identifying staff because they are wearing their street clothes? You feel uncomfortable and chances are you will leave.


Bunnings team members are easily located in every store. They wear unique red apron uniforms that immediately stamp the wearer as a hardware specialist who can help. Customers gravitate to Bunnings staff during every shopping experience. Contrast that with how you would behave if they wore jeans and any colour tee shirt with thongs!

A corporate uniform is a must for any successful business. White collar employees and management can wear a business shirt, dress or slacks embossed with their corporate logo and look great all day every day. Similarly, a sports store specialising in fishing equipment should wear the now standard protective shirt embossed with fishing motifs. Corporate clothing, sports clothing and team uniforms are available right here in Australia, so their is no reason not to look good at work and play. On The Go Sports is a local specialist that specialises in designing corporate clothing, making business attire and helping lots of sporting bodies to source their uniforms.

Corporate clothing is an essential part of the team bonding process too. Being an identifiable member of "The Team" builds confidence and creates a sense of loyalty within the group. As sporting and corporate attire is not more expensive than fashion clothing, there is no reason not to get started on creating a new corporate designer clothing range for staff. The costs are tax deductible in most cases. As a bonus, uniforms will improve customer interaction.

Apart from the branding and team building aspects of sporting and corporate clothing, there are occupational health and safety issues as well. The best corporate attire and team equipment is created from materials that shield the wearer from UV damage when they are exposed to the Sun's rays. Coupled with wide brimmed hats, uniforms protect people from harm and the business from potential legal action if long term employees develop skin disease.

Sponsors play an important part of sporting life. Uniforms that bear the logos or slogans of sponsors and benefactors help to build the aura of the organisation and they encourage new sponsors as well. The cost of new uniforms, will often be met by the sponsor.

Business managers should consider buying shorts, shirts, trousers and dresses with slogans and advertisements highlighting sale products or special events. There is no doubt that every customer will see the ads and react to the offer.

In sporting circles and in the business World, there is no second chance to make a great first impression, so make a statement right from the start with the best uniforms.




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