Increasing innovation rates and promoting competition in the market has caused many industries to go through several changes. Enterprises are willing to invest in digital solutions to overcome business challenges and generate new revenue streams. Today digitalization is transforming the business landscape promptly.

To reach that goal, creating a complete roadmap, understanding and redesigning your business model and processes to reach your potential market through the salted stone agency is a must. Because digital technology has changed the face of businesses forever. Businesses that are aggressive movers are at the top of the game currently and others, unfortunately, fail miserably.

Why Digital Solutions for your Business?

It helps in new customer acquisition and retention, vast client reach, a streamlined workflow pattern, aligned operations, precise insights for the present, foresight for good decision making, less time-consuming, advanced technology, excellent features of product and services. It covers areas like social media marketing, web designing, search engine optimization (SEO) web development and android application development.

Well, now it's time to focus on digital solution challenges and let’s discuss how to overcome them:

1- The agility challenge

In large businesses, digital transformation plays the role of a heart. The agility method is used by 68% of companies in the market. Many organizations fail to apply this methodology.

Agile teams - include people from various cross-functional teams and provides the freedom of corporate constraints, and they will bring all new ideas and create new solutions. Teams of Agile are normally temporary and the teams dissolve after they have successfully completed their mission.

Agile mindsets - People who have no interest in collaborating won’t function well in agile teams, and they act as a barrier to any team’s success.

Companies must arrange meetings to avoid this barrier such as scrum meetings, weekly or monthly

2- Employee pushback challenge

An employee is one of the main pillars of your business. You cannot accomplish your goals without the support of the strong team. The overriding concern for most businesses is the addition of digital solutions, whether the employee is going to adopt the changes within a company’s culture and organizational structure. Many of the long term working employees show resistance to accept these changes which act as a huge drawback. It can become hard for these employees to change their habits to shift from past technologies to a new one. To establish these structures to compete with the market demands and standards we need too few things:

a- Develop an environment that embraces lifelong learning and guidance each employee

b- This significant skill gap can be covered by; Employee training & development

3- Poor digitization strategy challenge

This includes changing duties, changing departments or switching of your organizational structure. The addition of digital solutions is a substantial initiative and it will affect an employees’ daily routine. Most of the stakeholders in the company may not be prepared for such a change. As a result, performance and employee efficiency will be decreased during this phase.

So, creating awareness and declaring to employees, customers, and stakeholders of the business about the importance of transformation will create a performance boost.

4- Limited budget challenge

This is the area where technology has an enormous impact. Applying these digital solutions creates budgetary constraints that may limit any part of your digital transformation journey. For example; some costs manageable software like Trello, Atlas Sian can be used. Also Xerox, Zhou, Sage 50 are the solution software to pay your suppliers, your employees including yourself, easily.

Errors become less frequent, caught at an earlier stage, and easy to solve. When you build your strategy, create your budget how much your company can handle. You can draw a plan that involves several phases over several years to avoid potential financial risks of the company.

5- Faster time to market challenges

This involves a lack of product or service availability and resource management planning. Both these situations can hurt the performance of the businesses. While developing a product roadmap, it is a must to analyze the number of resources that needs to be available in the market as well as on digital platforms.

Before starting this journey business heads must understand how to plan and distribute the resources accordingly. Strategize, develop, available and deliver on-time without any compromise in quality.

6- Sudden business growth challenge

When a business grows at a rapid speed it faces innumerable challenges in front of it. For example; handling the finances, hiring employees in bulk, maintain a consistent and satisfactory delivery and building a new business development team in a short period of time.

The quickly your agency grows, the better systems you will need to adopt to fight such challenges from sudden and unexpected growth. Furthermore, a healthy and encouraging culture will help you get as much as possible from your employees. Mistakes always teach us something, so you must learn from them not only from your ones but also from other ones in the market when their businesses have a sudden and unexpected growth.

7- Data security challenge

Businesses extensively work on keeping business applications and data safe from intruders. A digital security policy to protect the applications and data from various targeted security threats. While making digital solutions, decision-makers must address a variety of issues related to security and data privacy of the company's personal assets.

8- Omni channel adaptation challenge

When customers make a purchase decision they jump from one platform to another. They will search for a product on your website, search from mobile devices or visit the shop by themselves. This is an Omni channel shopper. Without a strong digital presence, you risk leading 57% of your clients away from your brand. That means expanding your business by selling on marketplaces, your website presence, and through other social media platforms is a must.

Conclusion

We have covered challenges that may occur for businesses using digital marketing tactics and ways to overcome them. Digital transformation provides organizations and brands a golden opportunity to engage modern buyers, make sure the product availability on digital platforms and deliver their product or service regardless of the channel or place.

This depicts that every business needs to have a thorough strategy for brand positioning on the internet. It will maximize your brand credibility and influence in front of the consumer. In today’s fast-moving digitization world, always connected and always online will make you successful. Always online not only enables you to be agile but also helps to meet customer demands quickly. Enable and build sustainable digital capabilities with us.

We can help you and your business!