In today’s competitive market, branding is everything. Whether you're outfitting your team in polos, jackets, or high-visibility vests, the strategic placement of your logo on workwear can significantly impact brand recognition and professionalism. A well-placed logo enhances brand visibility, ensuring your business stands out in every setting – from construction sites to corporate meetings. 

Left Chest – The Classic Choice 

One of the most common and professional locations for a logo is on the left chest of a shirt, jacket, or polo. This positioning aligns naturally with eye contact, making it ideal for first impressions. It’s particularly effective in corporate or customer-facing roles where brand visibility is crucial. 

• Best for: Polo shirts, button-up work shirts, and softshell jackets.
• Pro Tip: Ensure your logo size is proportional to the garment to maintain a clean and polished appearance.
  
  

Right Chest – Balanced Branding 

While the left chest is more traditional, the right chest is a great alternative, particularly when paired with a name or title on the opposite side. This creates a symmetrical look that enhances brand professionalism. 

• Best for: Work uniforms with name badges, and dual-branded apparel (e.g., partnerships or sponsorships).
   

Centre Chest – Bold and Eye-Catching 

Placing a logo in the centre of a shirt, hoodie, or high-vis vest offers maximum exposure. This works especially well for larger logos or statement branding. However, it’s essential to ensure the placement doesn’t interfere with any pockets, zippers, or functional aspects of the garment. 

• Best for: Hi-vis vests, hoodies, and trade/construction uniforms.
   

Back of the Shirt – High Impact, High Visibility 

For industries where employees often turn their backs to customers – such as hospitality, retail, or trade work – a large logo on the back ensures brand exposure from all angles. 

• Best for: T-shirts and hoodies, high-vis safety gear, and hospitality and service industry uniforms.
• Pro Tip: A large back logo can complement a smaller front logo for all-around visibility.
   

Sleeves – Subtle Yet Stylish 

A logo on the sleeve is a subtle but effective way to reinforce brand identity. This placement works particularly well when layering clothing, as the logo remains visible even under jackets or vests. 

• Best for: Long-sleeve work shirts, athletic and performance wear, and branded corporate apparel.
   

Caps and Headwear – Everyday Brand Exposure 

Branded headwear is a practical and stylish addition to workwear; placing your logo on custom caps ensures consistent exposure, as headwear is often worn outside of work settings. Whether on the front, side, or back of a cap, this placement guarantees visibility at eye level. Custom caps offer an excellent way to increase brand recognition while providing staff with a functional and comfortable accessory. 

Pant and Shorts Branding – A Unique Touch 

While less common, logos on the thigh or pocket area of work pants and shorts can add an extra layer of brand reinforcement. This works well for industries where uniforms are seen from a distance, such as construction and security. 

Best for:

• Cargo pants, work shorts, and hospitality aprons. 
  
  

Ready to get started? 

As you can see, strategic logo placement on workwear is about more than just aesthetics – it’s about reinforcing brand identity and ensuring maximum visibility in the workplace and beyond. By choosing the right location based on industry needs and garment type, you can enhance professionalism, improve brand recall, and create a lasting impression.